About us
Soho DNA
More than 29 years of expertise have shaped a distinct identity in our team, giving us a unique approach to every project.
We are experts and innovators, focused on creating digital products that deliver results, always making decisions based on business needs and priorities.
We work with digital leaders in major companies around the world who seek an expert, reliable and flexible partner to elevate their digital product outcomes.
Our end-to-end capabilities allow us to collaborate in every stage of a project, move with agility and deliver digital products that truly make a difference.
What drives us?
Elevating digital experiences
We encourage creativity and push ourselves to ensure our digital solutions exceed client expectations.
Maintaining an innovative mindset
We constantly explore new technologies to stay ahead in digital transformation and deliver innovative solutions.
Cultivating a team of passionate experts
We invest in developing our talent, fostering passion and expertise to build a highly skilled and committed team.
Leading digital transformation
We aim to lead the shift towards digital transformation, setting industry standards and becoming a benchmark for high-impact digital solutions.
Creating value in every interaction
We continuously seek to add value by enhancing efficiency, customer satisfaction and business growth.
Driving growth
We work closely with clients and partners to help them achieve sustainable growth through strategic digital solutions.
Our story
For over 29 years, we’ve supported leading companies with top remote talent, providing end-to-end solutions that enhance their digital product experience with a business-first approach.
1996
Álvaro Añon and a group of colleagues began by offering design services in Uruguay, helping to professionalise and modernise web design in the country.
1997
We went on to build websites for Uruguay’s major industries — banking, state enterprises, telecommunications, insurance, ecommerce and more.
1998
As digital projects grew increasingly complex, a development team joined our design group, allowing us to deliver full, end-to-end solutions.
2001
We opened our Chile office, establishing ourselves as a leading digital consultancy in the region and delivering comprehensive, end-to-end capabilities.
2017
We later expanded into Colombia, where bringing in new talent was key to driving exponential growth.
2019
We consolidated our presence across the region, expanding our team with professionals distributed throughout Latin America.
Our Expert Service
We focus on our clients’ needs and on how our work impacts people and businesses. We aim to create meaningful, successful digital experiences that deliver satisfaction at every level. Our Business First approach allows us to turn insight and understanding into actions that generate real results.
Immerse ourselves in the client’s reality, understanding the organisation’s context, objectives, potential innovations and digital ecosystem.
Surface needs, values and touchpoints, integrating and prioritising information to reveal opportunities.
Explore through idea generation, prototyping solution paths and identifying the best option for the challenges uncovered.
Create tailored solutions, developing an idea to implement and test it in the real world.
Our mission
We drive the creation of successful digital solutions, built on our experience, flexibility and innovation. We take pride in our Expert Service, which creates value across digital interactions and embraces digital transformation with passion and expertise.
