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Casa Marín needed clear, consistent communication that would maintain weekly engagement with users throughout the campaign and showcase their full portfolio of offers to improve conversion.
- Tipo de proyecto Design / Growth Marketing
- El rol de Soho Analysts / Copywriters / Designers
- Año / País 2022 / Chile
The challenge
Casa Marín, producers of premium, high-quality wines, needed to increase conversion through an integrated, coherent growth marketing strategy for their only winery sale of 2022. Their objective was to exceed their 2021 Annual Sale results by 10%.
Similar actions executed across multiple touchpoints produced an effective digital strategy capable of converting new users into brand customers. They exceeded their 2021 Annual Sale revenue by 165%.
Business objective
We designed a 360° digital strategy that ensured unified and coherent messaging across all consumer touchpoints. Our goal was to make full use of every available resource and ensure all actions worked together to guide users towards purchase. Within the 360° plan, we deployed key digital marketing strategies and growth marketing activities to optimise performance throughout the campaign.
Similar actions implemented across different locations delivered an effective digital strategy capable of converting new users into brand consumers. They surpassed the 2021 Annual Sale results by 165%.
Annual Sale 2022 Traffic
Casa Marín’s goal was to achieve 10% more sales than the previous year through the digital channel.
During the 30 days of the 2022 Annual Sale, the target was exceeded by 68%.
Users
New users
Sessions
Single page views
299,14%
303,92%
275,75%
228,81%
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